Location: NairobiDescription: JOB TITLE: HEAD OF DEPARTMENT- BRAND MARKETING HOD – BM –JULY- 2013 Reporting to the Director – Marketing, the successful candidate will manage and evolve the company brand by devising its overall strategy, architecture and positioning to drive brand awareness and create business opportunities and growth through the brand. Key Responsibilities Manage the development and creation of a robust monolithic brand by creating powerful integrated communications delivered through an effective mix of channels. Formulate and drive the use of an integrated platform of accessing all the different brands under the overall Safaricom Brand, which include M-PESA, Safaricom Business, and Safaricom Foundation Manage and sustain the creation of a receptive market for growth of the brand, and enhancing brand equity across...
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